Resources
The method, published.
We have no customer results to show yet, so what we publish instead is how the work is done: how consent is designed, how lift is measured, how a behaviour library is derived, and where each of those approaches is weak.
Sections
Four places to go.
Writing
Counter selling, talent, consent and method
Short pieces on the parts of this work that are argued about: measurement design, consent at a counter, and how a behaviour library actually gets built.
7 articles
Research
The State of the Counter
Our annual report on how consultative retail conversations actually run, with the methodology published in full because that is the part worth trusting or rejecting.
Annual report · status below
Whitepapers
Four papers, written for reviewers
Consent architecture, the matched-cohort method, a buyer’s guide you can use against us, and why capture visibility belongs in hardware. Gated, and sent by a person.
4 papers · gated
Glossary
The category, defined
Every term we use, defined in our own words rather than borrowed from contact-centre software. If a definition here is self-serving, it should be obvious.
30 terms
Latest
Recently published.
One email when something worth reading is published.
Not a newsletter cadence. There is no weekly slot to fill, so nothing arrives to fill it.