Arguments we are willing to have in public.

Report Summaries

The Store Didn’t Die. It Got Harder to Staff.

What PwC’s “What’s Next: How Consumer Goods Leaders Envision Tomorrow” found, and what premium retail leaders should do with it now.

Aug 27, 2026 · 9 min

Retail Operations

Why store-versus-store comparison cannot prove coaching lift

The most common way retailers try to measure a coaching programme is also the method least capable of producing an answer anybody should act on.

Mar 4, 2026 · 7 min

Consent and Compliance

What an all-party consent state actually requires at a retail counter

The statutory language was written for telephone calls. Applying it to a jewellery salon is a design problem, and the design is mostly physical.

Feb 18, 2026 · 9 min

Consent and Compliance

The difference between a voiceprint and a seat assignment, and why it matters legally

Two systems can both tell you which associate said something. Only one of them creates a biometric identifier, and that distinction decides which statutes apply to you.

Feb 2, 2026 · 6 min

Product

Why the associate view has to come before the manager dashboard

The order in which you build the two surfaces determines whether the floor accepts the programme, and it is very hard to reverse later.

Jan 21, 2026 · 6 min

Retail Operations

What mystery shopping measures, and what it cannot

A defence of the programme it is fashionable to dismiss, followed by a clear account of the four questions it structurally cannot answer.

Jan 7, 2026 · 8 min

Counter Selling

How a behaviour taxonomy is built from a store’s own top performers

Generic selling frameworks fail on a real floor because they were written somewhere else. Here is the method for deriving one from the people already succeeding in your own doors.

Dec 12, 2025 · 9 min